Would you rather own an abundance of wealth or actually live within it?

“The right man to marry my daughter is someone that owns a home, a car, and a thick wallet.” This line was from an Indonesian bank commercial for some savings product. It showed a man buying a house and car after his future father-in-law said those words. Although this is just an ad, it reflects society’s materialistic values that can be found all over the world. Wealth is often viewed as a symbol of success, making people judge others by their job title, house, vehicle and apparel. Having a large backyard, a nice car and limitless cash gives a sense…

Making the right poverty alleviation strategy that fulfills people’s needs based on insights and predictions generated using data science

As mentioned in my previous article, data is the new gold. With real-time analytics, tech companies can quickly understand their customers; such as their product preference, reaction to marketing campaigns, and the acceptable price point; without spending time and money on extensive market research. These insights are essential for management to decide on focus products, marketing content and pricing model. As cool as this seems, I start to think how we can use this technology to answer bigger and more complex problems like urban poverty. …

A discussion on the importance and economic benefits of conserving heritage sites in Indonesia’s cities

In the beginning of the 20th century, the Dutch colonial government was alarmed by the Spanish Flu Pandemic that threatened livelihood in Batavia, which is now called Jakarta. Anticipating the need for extreme measures, authorities sought to move the capital further south in a mountainous area known for its tea plantations. Collaborating with the land owners, space was made available for new government buildings, educational institutions and shopping districts. This development also marked the introduction of art deco architecture, a combination of modern styles with fine craftsmanship and rich materials, taking some of the city’s iconic hotels and conference halls…

How smart city technology can generate insights on various drivers of productivity

In today’s world where the tech industry continues to rise, data is the new gold. The digital transformation of everyday activities such as shopping, commuting and even watching TV has enabled tech giants and startups to determine its strategic direction and improve operations based on real-time analytics. Companies can quickly understand and predict what product is most appealing to an individual customer, foods they would regularly order, current places of interests and ads they would like to see. This data would be the basis for product development, pricing & promotion strategies and partnership building. It also gives a stronger lens…

We are all citizens of the world, so let’s enrich ourselves through exploring new cultures!

“Where are you from?”

This is a simple question that I find hard to answer. Stating one city or country would imply that I associate myself with the local culture and consider that place as home. This is something I struggle to do, especially with Indonesians. Every time I answer “Bandung”, I get a puzzled look because of not having the accent nor fitting the stereotype. I will then say that I’m actually from Padang, since that is my parents hometown. The second reaction is even more puzzled, like “Oh okay” then the person leaves. One or two times someone…

To overcome disparity, Indonesia should focus on developing its cities, especially the ones outside Java

A few months ago, I joined a virtual discussion with academics and practitioners on Indonesia’s infrastructure development. A professor of civil engineering, from the country’s best university, made a good statement that this should be designed according to the region’s comparative advantage. Infrastructure has a purpose to support industrial growth in key sectors, otherwise it would not generate optimal economic returns. He then shared past research from the university that the government has made part of the foundation for Indonesia’s long term development plan. It was a map on the economic corridors for each region, as shown below.

An updated…

Freddy Fashridjal

Data Analytics Professional at SEA-based tech company. MSc Urban Economic Development form the Bartlett, UCL. Experience in Public Sector Consulting.

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